Concept
Hubviz concepts: project, cube, measure and dashboard
Learn the building blocks of Hubviz before you start: project, connection, cube, field, measure, chart, dashboard, publishing, creators and viewers.
Hubviz has two parts. In Hubviz Studio you connect data and build dashboards. In Hubviz Web your team opens the published dashboards in the browser. This page explains the pieces you will see in both, in the order you use them.
From data to dashboard
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Connection
Says where the data is: a spreadsheet, a database, an API.
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Cube
Reads the connection and organizes the data into fields.
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Measure
Calculates the number you track, such as revenue.
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Chart
Shows one or more measures.
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Dashboard
Puts the charts together on one screen.
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Publishing
Sends the data to the Hubviz cloud.
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Hubviz Web
Your team opens and checks it in the browser.
All of this lives inside a project. The examples on this page use the Sales Results 2026 project, built from the sales spreadsheet of the fictional company Aurora, with revenue, cost and target by month and business unit.
Project
A project holds everything about one subject: its cubes, charts and dashboards. For example, a “Sales” project and a “Finance” project. In Hubviz Studio, the list is under Projects. Inside a project, the side menu separates Cubes, Charts and Dashboards. In Hubviz Web, each project shows up as an item on the home list.
The project settings screen shows the name, the description, how many cubes, charts and dashboards it has, and the list of installed cubes. From there you can also export the project as JSON, duplicate it or delete it.
Name the project after the goal, not after the client or the period. See Your first dashboard.
Connection
A connection holds how to reach the data: the file, the database address and user, or the API URL. One connection can serve several cubes, and connections live in the Data Sources menu, outside the projects.
| Type | What it is for |
|---|---|
| Database | SQL Server, PostgreSQL, MySQL, Oracle, Firebird, SAP HANA and ODBC |
| API | Systems with a REST API |
| Local File (CSV/Excel) | Spreadsheets and CSV files |
| Google Sheets | Google Drive spreadsheets |
| Webhook | Systems that send data to Hubviz when something changes |
See the full list and what each type asks for in Connect data.
Cube and fields
A cube is a data table ready for analysis: it reads the data from a connection. Each column becomes a field, with a role in the analysis:
| Field type | What it is for | Example |
|---|---|---|
| Date | Puts each row in time | date |
| Value | Numbers you add up, average or compare | revenue, cost, target |
| Category | Repeating text used to group and filter | business unit |
| Id | The unique identifier of each record | order number |
You can create calculated fields from the others, such as gross profit equal to revenue minus cost, and relate cubes to each other, such as linking sales to customers. Each cube has tabs: Query Editor (the data), Field Mapping, Integration Measures, Field Relationships, and the sync tab.
The technical names in the first column (data, unidade, receita) come from the sample spreadsheet. The friendly name is what shows up on screen. See Cube fields.
Measure
A measure is a number calculated from a field, always over time. It combines three choices: the calculation (sum, average, count, maximum, minimum and others), the value field and the date that places each row in its month. If you want to break the number down by category, you also choose a grouping field, such as the business unit.
| Calculation | What it brings in each month |
|---|---|
| Sum | The sum of the month’s values |
| Average | The average of the month’s values |
| Count | The count of the month’s values, ignoring duplicates |
| Maximum and minimum | The highest and the lowest value of the month |
Example: the Revenue measure is the sum of the revenue field, by date, broken down by business unit. In January 2026 it gives R$ 3,519,089, the sum of the three units.
See Measures for all the calculation types.
Chart
A chart shows one or more series: columns, lines, pie, cards, tables and other types. Each series is a calculation made with the measures, which can be just the measure or a formula between measures, such as gross profit divided by revenue. The same chart can go into several dashboards.
See How to create and edit a chart.
Dashboard
A dashboard is the screen that brings several charts together, with filters that apply to all of them. It splits into tabs (New Tab) and, inside each tab, into views (New View). In Edit you drag and resize the elements. In View you see what the reader will see.
Whoever reads the dashboard picks the period, the periodicity and the comparison in the calendar on the screen, and all the charts follow. By default, the period is not part of the chart: it comes from the calendar.
See How to build a dashboard and Period and comparison.
Publishing
While you build, the data stays in Hubviz Studio. The Publish to the Web button sends the data to the Hubviz cloud and makes the dashboards available in Hubviz Web. You can also schedule automatic refresh, on your computer or in the cloud. On another computer, Load last sent data downloads the data from the last publication. To open the dashboard you are on in Hubviz Web, use Open web dashboard.
See How to publish to Hubviz Web.
Creators and viewers
Each person in your company has one of these roles:
Your plan sets how many of each you can have. On Essential, for example, you get 3 creators and 5 viewers. Whoever manages the workspace adds the people in Hubviz Web. A viewer is anyone who is not a creator, even if they manage the workspace: they only see the dashboards that were shared with them, while creators see all of them. See Invite your team.
Workspace
A workspace is your company’s space in Hubviz, with its projects, users and plan. The same Google account can belong to more than one workspace. In that case, you choose which one to open when you sign in, and switch later with the switch button at the top of Hubviz Web.
Where to go now
- Do it for real: Your first dashboard.
- Look up a term: Glossary.
- Let AI build it: The Hubviz Studio AI assistant.